The mission was simple: to launch an all-natural hair-care brand for at affordable prices. Shaking up the category and building a distinctive brand story with bags of personality, Natural World was quickly listed in Tescos and other international retailers.
In the last few years the natural haircare category has exploded. Women are increasingly aware of the damage the chemicals in many non-natural products can do to both their hair and the environment. The products not only utilise an all naturally derived ingredient list but post consumer recycled packaging
The website embodied the all-natural ethos, while being approachable and engaging.