Mother and Daughter duo Netta & Hayley founded this incredible a salon-grade skincare brand using premium, organic ingredients. They believe great skin is achieved by a simple but premium routine and it is their mission to make all their customers look and feel their very best in the salon and home environment.
The L’abu e-commerce website now provides an intuitive shopping experience, allowing users to emerge themselves in the brand experience. We optimised the UX design on every page with special attention to mobile viewing.
From product photography to a custom payment gateway and email followups, every stage of this project was moulded around the brand and the unique ingredient-led products.