Due to the fact that most users browse the Internet via mobile devices, Google has now rolled out mobile-first indexing, where the search engine primarily uses the mobile version of a website for indexing and ranking. While many webmasters and SEO (search engine optimization) professionals are still trying to understanding how the change will impact search rankings, it isn’t actually that big of a deal for most sites. Nonetheless, here are some tips to help you prepare your website for mobile-first indexing to ensure that your SEO isn’t negatively impacted.
Test Your Website’s Mobile-Friendliness
Since Google will be indexing and ranking the mobile version of your website, you will want to ensure that your site is mobile-friendly. Google offers a free mobile speed test that will analyze your site’s mobile-friendliness. The test will measure key metrics like how long it takes for your site to load on most mobile devices and whether all of your content displays properly. You will then be given a rating and suggestions on how to improve your website for better SEO.
Reevaluate Your UX (User Experience) on Mobile Devices
You will also want to make sure that the mobile version of your website offers visitors a good user experience. Otherwise, visitors are likely to leave your site and not return – which will hurt your search rankings. Therefore, you need to rethink UX when it comes to mobile devices. For example, you should be conducting more beta testing for your site via mobile devices to ensure that everything loads and performs properly. Make sure that all of your text is visible and that your site is easy to navigate using a mobile device. Providing your visitors with a good user experience will ensure that your site’s search rankings don’t suffer from Google’s mobile-first indexing.
Create Mobile-Friendly Content
Since Google’s primary focus is mobile content, you should be creating mobile-friendly content for your site. For instance, you should compress larger files like images and videos so they will load faster on mobile devices. Furthermore, you should make sure that you select good font and background colors to ensure that your text is easy to read. You can also highlight important keywords and use bulleted lists to make your content more mobile-friendly. Another good writing tip is to write shorter paragraphs so they will be easier to read on mobile devices. It’s also a good idea to not utilize any popup boxes on the mobile version of your website, because they can block content on your site on a smaller phone screen, as well as make mobile users want to leave your site.
In short, most webmasters and SEO professionals don’t need to hit the panic button when it comes to mobile-first indexing. Instead, they should just make sure that they have a mobile-friendly website that provides their visitors with a good user experience. Furthermore, they should focus on creating mobile-friendly content for their site to help it rank better in search results.